Top 5 Beauty Retail Apps on Android in Colombia: Q4 2024 Overview

In the fourth quarter of 2024, the beauty retail sector on the Android platform in Colombia showcased varied performance among the top applications. According to data from Sensor Tower, these apps displayed distinct trends in downloads and user engagement.

Natura Latam experienced a significant peak in weekly downloads, reaching around 17.7K in mid-October. However, a decline followed, bringing downloads to approximately 324 by the end of December. The app maintained about 20.3K weekly active users by the close of the quarter.

HiBeauty showed a consistent increase in weekly downloads, starting from 369 and peaking at 771 in early November. The steady performance continued, ending the year with 608 downloads.

Almacén Sandra saw its downloads begin at 564 in early October, experiencing fluctuations throughout the quarter, and closing December with 207 downloads.

Oriflame had a notable start with 599 downloads at the beginning of October, but saw a gradual decline to 101 by year-end. The app's weekly active users started at 3.6K, with a slight decrease to 3.3K by the end of December.

Mary Kay® Interactive Catalog​ began the quarter with 121 downloads, experiencing minor fluctuations and ending December with just 34 downloads. The app's weekly active users also decreased from 388 to 277 over the quarter.

For more detailed insights on these trends, visit Sensor Tower's platform for comprehensive analytics.